In India, the media play an important role in the campaign and election processes. In our Indian democracy, almost all citizens get the latest news and information from the media. Media gives the shape that we explain and inspect political information, such as election coverage and other political events. In fact, the media plays many different roles. We use all the media to inform us. Here, the media reports news and information for the general public. This is the most important role of the media in democracy because citizens play an important role in the political process and they should be informed to make educated political choices.

Social media can be used differently for campaigning. If a political party or politician wants to start his campaign on social media, they can also get help from a company. Or you can start your campaign by making an account on social media itself. For this, the politician will have to update the program information, rally, public meeting and public relations information on social media daily and connect with more people. We can also use the Social Media different platforms like Facebook, Instagram, Twitter, google+, WhatsApp and LinkedIn for election campaigns.

The main objective of the political campaign is to reach and influence voters by using many different means. This is an organized effort to get maximum votes. The primary purpose of the political campaign is to provide information about political parties. However, there has been a huge change in political campaign strategies over the past several decades. In the era of the 19th century, television elections played an important role in winning elections during the general election campaign. Politicians used the television commercial. Digital electoral campaigns are carefully planned. Specific campaigns are responsible for various aspects including fundraising for political campaigns, news on media, measurement of public opinion, travel arrangements etc. In the 21st century, politicians reach almost everywhere with the effective use of social media.

Political parties use various social media platforms to win elections. They start their campaign on Facebook, Twitter, Instagram and different ways. Political parties make good strategies for election campaigning and win elections. Political parties do an important work in government. They bring together people to gain control of the government, to develop policies favoring their interests or groups supporting them, and to persuade voters to organize and to elect their candidates.

The important part of the electoral strategy is propaganda, so we can help you all through banner, poster, handbill, wall painting, hat, cutout, advertisement etc. to spread the campaign. Simultaneously, investigate the problems of the area; connecting people with various media such as Twitter, Watts-App Group, Facebook, SMS, Blog etc., draw people’s attention to you through bulk messages and make valuable contributions in your victory.

Media plays an important role in shaping a healthy democracy. It is the backbone of democracy. The media provides us with information about various social, political and economic activities happening around the world. It is like a mirror, which attempts to show us the true and harsh realities of life. It reminds the leaders about their incomplete promises during the election. It forces politicians to fulfill their promises to stay in power. Along with this, Media also exposes deficiencies in democracy system.